How to Set Up Shop on Roblox
Curate a collection of branded avatar items and attract new and existing customers with shopping experiences.
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Engage people with shopping experiences on Roblox
Shopping experiences are virtual environments where people can browse curated collections, socialize with their friends, and express their unique styles.
As people explore Roblox with their personalized avatars, they accessorize and dress themselves using a closet of avatar items they have acquired on the platform. On average, users own 34 avatar items, with many changing their ensemble every day based on mood, season, or the latest trend.** People can discover new trends and acquire clothing and accessories from their favorite brands and developers in the Roblox Marketplace, through in-experience shopping, or via standalone shopping experiences on Roblox.
These experiences are part of the Roblox Marketplace, where the community purchased 2.2 billion avatar items in 2024.*
Brands that recognize the potential are using shopping experiences to add value to the community, build brand equity, facilitate innovative and social-driven avatar items discovery, and sustain ongoing momentum.
* Data as of Q4 2024
**Roblox, 2023 Digital Expression, Fashion & Beauty trends, data collected from January through September 2023
Key takeaways of this guide:
- The relationship between avatar items and shopping experiences
- Tips and strategies for designing, pricing, and promotion
- The first steps to creating shopping experiences
